PROGRAMMATIC DIGITAL DISPLAY
Leverage advanced technology to place ads across various platforms, reaching your audience wherever they are.
TAILORING YOUR DIGITAL PRESENCE FOR MAXIMUM IMPACT
Dynamic Display & Video Ad Creation
FULL MEDIA PLANNING
Campaign Setup & Optimization
HOW OUR PROGRAMMATIC MARKETING SERVICES CAN HELP GROW YOUR REVENUE.
CUTTING THROUGH THE PROGRAMMATIC COMPLEXITY
Feeling lost in the labyrinth of programmatic advertising? It’s a common pain point. The jargon alone – DSPs, SSPs, RTB – can be overwhelming, not to mention the challenge of choosing the right platforms and making sense of the data.
That’s where Blue Gorilla Digital steps in. We’re here to unravel the complexity for you. Our team takes on the heavy lifting of ad management. We’ll fine-tune your programmatic campaigns, targeting them to reach the right audience efficiently and drive results for your business.
SOCIAL PROGRAMMATIC
Social programmatic ads are like giving your social posts a superpower to show up where your customers hang out online.
With Simpli.fi, it’s super easy to turn your social media content into cool ads that pop up across the web, whether that’s in videos, banners, or even on TV screens. This means your posts get to live a double life: once on social platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and TikTok, and again as part of your slick online ad campaigns.Â
What’s awesome about this? Your brand comes across as more down-to-earth and less like it’s shouting for attention. It’s about making your ads feel like they’re just part of the conversation, not crashing the party. Plus, this approach can really amp up your campaign’s game, making sure your message hits home in a way that feels genuine and right on the money.
WHAT IS INCLUDED IN OUR PROGRAMMATIC MARKETING SERVICES?
DISPLAY & VIDEO AD CREATION
Ad Creation at Blue Gorilla Digital is where creativity meets data. Our team of talented designers work hand-in-hand with data analysts to create ads that not only look great but also resonate with your target audience. Beyond aesthetics, we focus on the message and its delivery. Each ad is crafted to communicate effectively, engaging the audience and compelling them to act. We test multiple variations – from imagery to copy – using A/B testing and other methods to determine what works best. Our goal is to create ads that not only align with your brand’s voice but also stand out in a crowded digital space, driving both engagement and conversions.
FULL MEDIA PLANNING
Our Full Media Planning service is the cornerstone of a successful programmatic campaign. We begin by immersing ourselves in your brand’s world – understanding your market position, goals, and target audience. This deep dive allows us to craft a media strategy that not only aligns with your objectives but also capitalizes on market opportunities and trends. We consider various factors, including media channels, consumer behavior, and competitive landscapes, ensuring a comprehensive plan that covers all bases. In the second phase of media planning, we focus on execution. This involves selecting the right mix of channels, timing, and messaging to maximize impact. We leverage data-driven insights to refine our strategy, ensuring that your message reaches the right audience at the right time, in the most effective way. Our approach is flexible and adaptive, allowing us to respond quickly to market changes and optimize campaigns for the best possible outcomes.
CAMPAIGN SETUP & OPTIMIZATION
Setting up a programmatic campaign requires meticulous attention to detail, and that’s where our expertise comes in. We start by defining clear objectives and KPIs, ensuring that every element of the campaign is geared towards achieving these goals. From targeting parameters to bidding strategies, we meticulously configure each aspect of your campaign for optimal performance. We also integrate tracking systems to monitor campaign progress and gather valuable data. Optimization is an ongoing process. We continuously analyze campaign data, identifying patterns and insights that guide our optimization strategies. This could involve adjusting targeting criteria, tweaking ad creatives, or reallocating budgets to better-performing channels. Our proactive approach ensures that your campaigns are not just running, but constantly evolving and improving, maximizing your ROI.
AUDIENCE INSIGHTS & SEGMENTATION
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.