ORGANIC Social Media MARKETING
Drive Your Dealership's Success with Social Media
Are you losing market share and struggling to understand why?
It could be because the way customers consume media is rapidly evolving. In today’s fast-paced world, dealerships must adapt by diversifying the mediums they use to share information, reaching a broader audience in the process.
TRUST IS PARAMOUNT
IN
THE AUTOMOTIVE INDUSTRY
Effective branding efforts that highlight your dealership’s values, community involvement, and customer testimonials play a crucial role in building trust over time. Successful dealerships today strike a delicate balance between performance marketing (think programmatic ads, PPC, email marketing) for immediate results and brand awareness marketing (such as organic social media) for long-term impact. This dual approach ensures that your dealership remains top-of-mind throughout the entire customer journey.
THE BOTTOM LINE
Crafting an automotive social media strategy that amplifies brand awareness through storytelling, optimizes customer acquisition costs through message frequency, and maximizes return on ad spend through trust-building is essential in today’s competitive landscape.
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DID YOU KNOW:
78% of auto enthusiasts found social media content invaluable during their purchasing decisions? This underscores the significant impact of sharing your dealership’s story or expertise on these channels.
Tell Your Story, Build Your Brand.
Your dealership’s story matters. Authenticity is key, and social media provides a unique platform to connect with potential buyers on a personal level. By sharing your brand story, showcasing your inventory, and engaging with your audience, you can build trust and loyalty that lasts.
OUR CONTENT CREATION PROCESS
1. IT STARTS WITH STRATEGY
Without a strategic approach, your social media efforts may fall flat. Our team of experts will work with you to develop a custom-tailored social media strategy that aligns with your dealership’s goals and resonates with your target audience.
2. FULL SERVICE PHOTO/VIDEO SHOOTS
We offer onsite video shoots to capture compelling and professional photo and video content that showcases your dealership’s inventory, team, and unique selling points.
3. SHORT +LONG FORM VIDEO EDITING
Once we have the footage, we make the most of it. From short-form clips for Instagram and TikTok to long-form videos for YouTube, our team will create custom videos that drive engagement and sales.
4. PROFESSIONAL
GRAPHIC DESIGN
We believe in the power of visually compelling graphics to enhance your social media presence. Our highly skilled graphic artists craft high-quality graphics that resonate with your audience and elevate your brand.
5. SOCIAL MEDIA MANAGEMENT
Short on time? Let us handle the day-to-day management of your social media channels, from scheduling posts to engaging with your audience. This allows you to focus on what you do best – running your dealership.
6. IN DEPTH ANALYTICS + REPORTING
Gain valuable insights into your digital strategy with our In-Depth Analytics & Reporting service. By understanding your audience on a deeper level, we can help you create content that resonates and drives results.
WHAT IS INCLUDED IN OUR ORGANIC SOCIAL MEDIA MARKETING SERVICES?
CONTENT CREATION & MANAGEMENT
Your audience is bombarded with messages every day, making it difficult to capture and retain their attention. We specialize in crafting content that not only breaks through the noise but also resonates deeply with your audience’s evolving preferences. Our approach involves a deep dive into your brand ethos and audience psyche, allowing us to create not just content, but narratives that engage and inspire. The challenge lies in keeping up with rapidly changing trends and preferences. Content that was engaging yesterday can become obsolete today. We tackle this by leveraging real-time data and emerging trend analysis, ensuring your content is always ahead of the curve. We handle: Full Social Account Management, Content Creation & Scheduling, Follower Engagement, Scripts for your team, Monthly reports showing your growth, Looking for full production? Click here
SOCIAL MEDIA AD SERVICES
Ignoring SEO in social content is like having a billboard in a desert – impressive, but unseen. Our SEO Optimized Content service is your ticket to not just join but dominate the race. Many brands overlook a critical aspect of their online presence: social channels are not just platforms for engagement, but also function as some of the world’s largest search engines. When your content ranks higher in search results, it doesn’t just capture attention; it builds credibility. This leads to a virtuous long term cycle where high-quality, optimized content attracts more followers, generates more engagement, and fosters a community around your brand.
IN-DEPTH ANALYTICS AND REPORTING
Imagine unlocking the full potential of your digital strategy with our In-Depth Analytics & Reporting service, your compass in the complex digital terrain. Our approach goes beyond mere number-crunching; it’s about turning data into a rich tapestry of understanding, tailored to every distinct persona in your audience. Think of it as having a master key to the minds of different customer segments – from the tech-savvy millennial seeking the latest in automotive innovation to the budget-conscious family looking for practical lifestyle solutions. By dissecting these diverse personas through our analytics, we empower you to craft content that resonates deeply and personally. This isn’t just a tool for your marketing team; it’s a strategic asset that informs every facet of your business, enhancing product development, customer service, and even shaping your overall business strategy.Â
But our service doesn’t stop at insights. We translate this rich data into actionable strategies, making it a cornerstone for your business growth. Our detailed reports become the fuel for your creative engines, igniting ideas for new products, fine-tuning your services, and even revolutionizing your customer engagement approach. This means every campaign, every product launch, and every customer interaction is backed by a deep understanding of who your audience is and what they desire.
HOW WE DRIVE YOUR SUCCESS.
At Blue Gorilla Digital, we understand the importance of a strong online presence for auto dealerships. That’s why we specialize in a video-first strategy tailored specifically for your industry:
- Onsite video shoot with a full production team to capture interviews, b-roll, inventory shots, and drone footage
- Expert video editing and motion design including logos and text animations all optimized for mobile
- Strategic content placement on popular social media channels where your customer is consuming media
- Seamless social media account management including brand reputation management and thought leadership building
With us, your dealership’s story comes to life in captivating content, with a heavy focus on video, that resonates with your audience and drives results.