Blue Gorilla Digital (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect from you, how we use and share it, and your rights regarding that information. We have drafted this policy to comply with applicable laws (including Florida state law) and to use clear language so you can understand our practices. By using our Site or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Site.
1. Information We Collect
We collect information from you in two ways: (a) information you provide to us directly, and (b) information collected automatically when you use our Site. a.) Information You Provide Directly: When you interact with us, you may choose to give us certain personal information. For example: Contact Information: If you fill out a form on our Site (such as a contact form or newsletter signup) or communicate with us (via email, text, or phone), you may provide personal details like your name, email address, phone number, company name, or other contact information. We collect this so we can respond to your inquiries, provide services, or send updates you requested. Client Information: If you become a client of Blue Gorilla Digital or request our services, we may collect additional information such as your business details, marketing preferences, and any content or credentials needed to perform our services. (Any sensitive business data you provide will be used only for working on your projects and kept confidential per any service agreement.) Feedback or Survey Responses: If you participate in a survey, provide feedback, or post comments on our blog or social media, you might provide your opinions, experiences, or other personal info. This is voluntary and you can always choose not to provide such details. We will only use the personal information you provide for the purposes for which it was given (unless you consent to another use, or as required by law). b. Information Collected Automatically: When you visit our Site, we automatically collect some information about your device and how you interact with the Site. This non-personal or usage information helps us improve our services and includes: Device and Log Information: We collect technical details such as your IP address, browser type, device type (e.g., mobile or desktop), operating system, and the date & time of your visit. Our servers log this information whenever you access the Site (this is a common practice for most websites). Browsing Behavior: We track what pages or content you view, the links you click, and how you navigate the Site. For example, we may know that you visited our “Services” page and then our “Contact” page. This data is typically aggregated and does not directly identify you by name, but it helps us understand which content is most popular or if users encounter navigation issues. Cookies and Similar Technologies: We use cookies, pixels, and similar tracking technologies to collect information about your activity on the Site. Cookies are small text files placed on your device that remember your preferences and actions. For instance, cookies may remember your site language preference or track which pages you visited for analytics. We provide more detail on cookies in Section 3 below. This automatically collected data generally does not identify you personally. However, if we ever link it with your personal information (for example, if you fill a form and we tie it to analytics data), we will treat the combined information as personal data and protect it accordingly.
2. How We Use Your Information
Blue Gorilla Digital uses the collected information for various business and operational purposes. We always strive to use your data in a fair and lawful manner. The main ways we use information include:
To Provide and Improve Services: We use your information to deliver the services or information you request. For example, if you ask for a digital marketing consultation or sign up for our newsletter, we will use your contact details to fulfill those requests. Internally, we analyze usage data to improve our website’s design, content, and functionality. Understanding how users interact with our Site helps us make it more user-friendly and relevant. To Communicate with You: We may use your email, phone number, or other contact info to respond to inquiries you send us. If you are a client, we will communicate about project updates or administrative matters. With your permission, we may also send newsletters or marketing emails about our services, industry news, or events. (You can opt out of marketing communications at any time, as described below.) For Advertising and Marketing: We might use information about your visits to show you relevant ads. For instance, if you visit our Site, we could later show you Blue Gorilla Digital ads on platforms like Google or Facebook (this is called retargeting). We also use aggregated data to measure the effectiveness of our advertising campaigns. Any targeted advertising use of your data will be done in a privacy-conscious manner and in line with applicable laws (you have the right to opt out of targeted advertising, see Section 6 on Your Rights). Analytics and Performance: We use analytics tools to understand Site traffic and usage patterns. This helps us identify what content is most interesting to visitors, how users find our Site, and other statistical information. For example, we might use Google Analytics to see that a certain percentage of users access the Site from mobile devices. These insights allow us to optimize our content and marketing strategies. Security and Fraud Prevention: Information (especially technical data like IP addresses and user activity logs) may be used to monitor for suspicious or malicious activity. This helps us maintain the security of the Site, troubleshoot technical issues, and protect against fraudulent or illegal behavior. Legal Obligations: In some cases, we may need to use or disclose your information to comply with a legal obligation or governmental request, such as responding to a court order or law enforcement inquiry. We will only do so as permitted or required by applicable law. Business Transfers: Although not expected, if Blue Gorilla Digital undergoes a business transaction such as a merger, acquisition, or sale of assets, user information (including personal data) may be transferred to a successor or affiliate as part of that process. If that happens, we will ensure your information remains protected and give you any notices required by law. We will not use your personal information for purposes that are incompatible with those listed above without obtaining your consent. We do not sell your personal information to third parties for profit – your data is used only to serve you and improve our services.
3. Cookies and Third-Party Tracking Technologies
Cookies are small files placed on your browser or device that allow us and our partners to recognize your device and collect certain info. We use cookies and similar technologies for several reasons: Essential Cookies: These are necessary for the Site to function (for example, to enable page navigation or remember cookie preferences). Without these, some parts of the Site might not work properly. Analytics Cookies: These cookies help us understand how visitors use our Site. For example, we use Google Analytics cookies to collect information on usage patterns. Google Analytics may set cookies on your device or read cookies that are already there to gather data about your website activities. This information (such as pages visited, time on site, and referring website) is transmitted to Google and analyzed to produce reports for us. We use those reports to improve the Site. (Importantly, we do not combine Google Analytics information with any personally identifiable information you provide to us. Google’s ability to use and share information collected by Google Analytics about your visits is governed by the Google Privacy Policy and Google Analytics Terms of Service.) Advertising Cookies: These cookies are used to deliver relevant advertisements and marketing messages to you, and to measure the effectiveness of ad campaigns. Our Site integrates third-party tools such as the Meta Pixel (from Facebook/Meta) and the TikTok Pixel. These tools set cookies or similar trackers to collect data about your visit. For instance, the Meta Pixel allows us to understand what actions you take on our Site after interacting with our ads on Facebook or Instagram, and it helps us retarget ads to you on those platforms. Similarly, the TikTok Pixel helps track conversions from TikTok ads and optimize ad delivery on TikTok. The information collected through these pixels (such as pages visited, actions taken, IP address, etc.) may be transmitted to Facebook/Meta or TikTok. These companies can then use the data to customize ads they show you on their respective platforms and to improve their advertising systems. We do not have direct access to the personal profiles that platforms like Meta or TikTok compile; we see only aggregated reports (e.g., how many users from our Site later saw our ad). However, note that data collected by these third parties is also subject to those third parties’ privacy policies. For example, data from Meta Pixel is processed by Facebook in accordance with Facebook’s data policy, and data from TikTok Pixel is used by TikTok per their privacy policy and advertising terms. We recommend reviewing Facebook’s Privacy Policy and TikTok’s Privacy Policy to understand how they handle information collected via their pixels. Your Choices for Cookies: When you first visit our Site, you may see a notice about our use of cookies. By continuing to use the Site, you consent to our use of cookies as described. You can control or delete cookies through your browser settings at any time. Most browsers allow you to refuse new cookies or delete existing ones. However, please be aware that blocking all cookies may impact your user experience; some features of our Site (and other websites) might not function as intended if cookies are disabled.If you wish to opt out of Google Analytics specifically, Google provides an opt-out browser add-on. To opt out of targeted ads on social media platforms, you can adjust your ad preferences on those services (for example, you can use Facebook’s Ad Settings to limit targeted ads or use the Digital Advertising Alliance’s opt-out tool). Section 6 of this policy (“Your Rights and Choices”) provides more information on opting out of certain data uses, including targeted advertising.
4. How We Share Information
We understand that your personal information is important, and we are careful to share it only in ways that respect your privacy. Below are the situations in which we may share your information with others, along with assurances of how your data is protected: With Service Providers: We may share information with trusted third-party companies that perform services on our behalf. For example, we might use an email marketing service to send newsletters, a customer relationship management (CRM) tool to organize client contacts, or a cloud hosting provider to host our website. These service providers only receive the information necessary to perform their specific services, and they are contractually obligated to keep your information confidential and to use it solely for the purpose of providing services to us. With Analytics and Advertising Partners: As mentioned in Section 3, we use third-party analytics and advertising partners (like Google, Meta/Facebook, TikTok) who collect data through cookies and pixels on our Site. We don’t directly provide your personal details to these analytics/ad partners; they collect information via their integrated technology when you visit our Site. Any data shared in this manner is governed by the third party’s privacy policy. We ensure that we only partner with reputable companies. (For instance, Google and Meta are well-known providers that require us to have a privacy policy and to obtain any required consents.) If you prefer not to be tracked by these partners, you can opt out as described above. For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., in response to a subpoena, court order, or government demand). We may also share information if we believe in good faith that such disclosure is necessary to investigate or protect against harmful activities, suspected fraud, enforce our Terms & Conditions, or protect the rights, property, or safety of Blue Gorilla Digital, our clients, or the public. Business Transfers: If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We would require any acquiring entity to honor the commitments we have made in this Privacy Policy regarding your personal data. You will be notified via a prominent notice on our Site or by email if a transaction results in your information being subject to a new Privacy Policy or significantly different practices. With Your Consent: In situations where we want to share your information for purposes not covered by this policy, we will ask for your consent. You have the right to decline such requests, and even if you initially consent, you can later withdraw your consent. Importantly, we do not sell your personal information to third parties for monetary consideration. We may share limited data for advertising purposes (as described above), but this is for our marketing and does not involve us handing over your personal details for others to independently use. If in the future we ever consider selling personal data, we will provide explicit notice and the opportunity to opt out, in accordance with Florida law and other applicable laws.
5. Data Security
We take the security of your personal information seriously. Blue Gorilla Digital implements reasonable security measures — including administrative, technical, and physical safeguards — to protect your data from unauthorized access, disclosure, alteration, or destruction. For example, our website is encrypted using HTTPS/TLS to secure data in transit, and we restrict access to personal data to employees or contractors who need it to perform their job duties (and who are bound by confidentiality). Despite our efforts, please understand that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee absolute security. Cyber risks evolve rapidly, and even well-protected systems can be vulnerable to sophisticated attacks or unforeseen breaches. Therefore, you share and transmit data to us at your own risk. If we ever experience a data breach that compromises your personal information, we will follow all applicable laws in notifying you and taking necessary steps to remediate the situation. We also encourage you to take precautions on your end: use strong passwords, don’t share your account information, and be cautious about what information you send via email (since email may not be secure).
6. Your Rights and Choices
You have rights regarding your personal information, and we want to empower you to control it. In accordance with Florida privacy laws and other applicable regulations, you can exercise the following rights: Access and Knowledge: You have the right to request a copy of the personal information we have collected about you and to know how we have used or shared it. This is sometimes called the “right to know.” For example, you can ask us to confirm whether we are processing your personal data and to provide you with a summary of what categories of data and specific pieces of data we have. Correction: If any of your personal information that we have is inaccurate or outdated, you have the right to request that we correct or update it. We strive to keep your data accurate, but we appreciate your help in ensuring our records are up to date. Deletion: You can request that we delete your personal information. This is sometimes known as the “right to be forgotten.” We will honor deletion requests to the extent required by law. Do note that there may be circumstances where we need to retain certain data (for example, for legal compliance or internal business purposes). If that’s the case, we will inform you about it.
Opt-Out of Targeted Advertising and “Do Not Sell/Share”: Blue Gorilla Digital does not sell personal data for monetary gain. However, like many companies, we may share data with third parties for advertising purposes (as described in Section 3). Florida’s privacy law grants consumers the right to opt out of the sale or sharing of personal data for targeted advertising. If you prefer that we not use or share your information for targeted advertising, you have the right to opt out. To do so, you can contact us using the information in Section 8 and request to opt out of targeted ads. Additionally, you can employ tools like browser cookie controls or privacy plugins to block tracking. We honor valid opt-out requests and will cease any “selling” or targeted advertising use of your data upon such request. Opt-Out of Marketing Communications: If you have subscribed to our newsletter or are receiving promotional emails/texts from us, you can opt out at any time. To stop receiving emails, click the “unsubscribe” link at the bottom of any marketing email, or email us to request removal. To stop receiving text messages, follow the instructions provided (often replying “STOP”). Please note that even if you opt out of marketing messages, we may still send you transactional or service-related communications (such as responding to an inquiry you sent, or sending an important notice about an ongoing service project). Non-Discrimination: We will not discriminate against you for exercising any of these privacy rights. That means if you request deletion or opt out of targeted ads, we won’t deny you services, charge you different prices, or provide a lesser quality of service because of your choice. We respect your rights and provide our services to all users on equal terms. How to Exercise Your Rights: To make any request regarding your personal data (access, correction, deletion, or opt-out), please contact us using the information in Section 8 (Contact Us). Provide sufficient information for us to verify your identity (for example, contacting us from the email address we have on file for you and specifying the request). For your protection, we may need to verify your identity before fulfilling certain requests (such as access or deletion), to ensure we don’t give your data to the wrong person. We will respond to your request within a reasonable timeframe, as required by law (generally within 30-45 days). There is no fee for making a request, though if a request is manifestly unfounded or excessive, we may charge a reasonable fee or refuse to act on it (we’ll explain why if that happens). If you are a Florida resident, these rights are provided under the Florida Digital Bill of Rights, and similar rights may apply if you are in other states or jurisdictions (such as California’s CCPA/CPRA). We intend to honor requests from all users to the extent feasible, regardless of residency, because we believe in respecting privacy.
7. Children’s Privacy
Protecting children’s privacy is extremely important to us. Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18 years old without parental consent. If you are under 18, please do not submit any personal information to us without consent from your parent or guardian. If you are under 13, do not use this Site or send us any personal data – our services are not directed to children under 13, and we abide by the Children’s Online Privacy Protection Act (COPPA) which prohibits collecting information from those under 13 without parental permission. Florida law also provides additional protections for minors’ online data (defining a “child” as anyone under 18). For teenagers between 13 and 18, we expect and assume that any personal data provided is with the knowledge/consent of a parent or guardian. If we learn that we have inadvertently collected personal information from a child under 18 without appropriate consent, we will take prompt steps to delete that information from our records. If you are a parent or guardian and believe we might have information about a minor, please contact us and we will address it.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. If we make material changes, we will notify users by posting a prominent notice on our Site (and/or by contacting you directly if we have a way to reach you, such as by email, for significant changes). We encourage you to review this Privacy Policy periodically for any updates. The “Last Updated” date at the end of this policy indicates when the latest changes were made. Your continued use of the Site after any modifications to this Policy will signify your acceptance of the updated terms. If you do not agree with changes, you should stop using the Site and services and may request that we remove your personal data as described above.
9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us – we are here to help and will respond as soon as reasonably possible: Blue Gorilla Digital – Privacy Team. Address: 725 N Highway A1A, Suite C-101, Jupiter, FL 33477, USA Phone: (561) 877-5221. Email: [email protected]. You can also reach out via our website’s Contact form for any privacy-related inquiries. Please include “Privacy Inquiry” in your message so it can be directed to the right team. By contacting us, you can exercise your rights or ask any question about how we handle your information. We value trust and transparency, and we will do our best to address your inquiry to your satisfaction.