3 Tips to Dominate Holiday Advertising and Stay Ahead of the Competition
The holiday season is one of the most crucial times for businesses, especially when it comes to advertising. It’s also one of the most competitive periods, which means staying in front of your customers and ahead of your competitors is key to driving sales. Here are three powerful tactics to help you make the most of your holiday marketing strategy:
1. Leverage NEW Interactive OTT for Engaging Video Ads
Gorilla OTT™ (Over-The-Top) video allows customers to do more than just watch—they can interact directly with your video ads. Whether it’s exploring holiday offers, browsing products, or even booking an appointment, interactive OTT video keeps your audience engaged and leads them to take action. By offering this kind of personalized, immersive experience, you’ll capture more attention and keep potential customers engaged longer than with traditional ads. This is especially powerful for brands wanting to showcase deals or limited-time offers during the holiday rush.
2. Boost Conversions with Dynamic Retargeting
This product is perfect to use during the holidays as shoppers often browse multiple websites before making a purchase. Dynamic retargeting ensures that your brand stays top of mind by showing tailored ads based on the user’s previous interactions with your website. This highly personalized approach increases the likelihood of conversion by displaying exactly what the shopper was interested in, such as specific products they viewed or deals they clicked on. Dynamic retargeting is particularly effective for reconnecting with customers who abandoned their carts, offering them personalized deals to bring them back.
3. Maximize Reach with Organic and Paid Social Media
Strategize early for Black Friday, Cyber Monday and End of Year sales now! While organic social media builds long-term relationships with your audience, paid social media is essential for reaching new customers during the holidays. Use a hybrid approach to combine the best of both worlds. Start by posting regular, engaging content that builds your brand presence—such as holiday-themed tips or behind-the-scenes looks at your business—and then boost your top-performing posts with paid ads. This way, you’re getting the most out of your content while ensuring it reaches a larger audience. Paid social media allows you to target the right audience precisely, giving your brand visibility during the competitive holiday season.
