PROGRAMMATIC ADVERTISING FOR CAR DEALERSHIPS

Reach the Right Shopper, Every Time—with Programmatic Precision

TAILORING YOUR DIGITAL PRESENCE FOR MAXIMUM IMPACT

Dynamic Display & Video Ad Creation

FULL MEDIA PLANNING

Campaign Setup & Optimization

In the fast-paced world of automotive retail, reaching the right customer at the right time is everything.

Blue Gorilla Digital specializes in programmatic digital advertising—an advanced, data-driven strategy that allows you to serve hyper-targeted, one-to-one ads across the web. Whether you’re promoting new vehicle specials, moving aged inventory, or generating service leads, programmatic makes every advertising dollar go further.

But what exactly is programmatic advertising?

Programmatic is the automated buying and selling of digital ad space in real time. Instead of choosing websites manually, ads are placed based on audience behavior, keyword intent, and demographic data. This technology enables car dealers to target specific customers based on who they are, what they’re searching for, and where they are in the buyer journey—eliminating guesswork and wasteful spending.

At Blue Gorilla Digital, we combine dealership-specific insights with the power of programmatic to deliver high-performance campaigns that convert. From mobile banners to streaming video ads, our platform ensures your message lands in front of your most valuable prospects—when it matters most.

vertical logo

How Programmatic Works for Dealerships

This isn’t just broad targeting—it’s intelligent, one-to-one marketing at scale.

At the core of Blue Gorilla Digital’s programmatic solution is a powerful engine that evaluates thousands of data points per second to deliver your ads to exactly the right shopper. 

Here’s how it works:

  • Curated Audience Targeting: Using behavioral data, we build curated audience segments of people most likely to be in-market for a vehicle. These can be narrowed by brand interest, vehicle type, income level, location, and more.

  • Active Keyword Targeting: When users search for specific car models or related terms (e.g., “2025 Honda Accord lease near me”), your ads are triggered in real time—even off search engines—appearing on news sites, apps, and content platforms they’re browsing afterward.

  • Addressable Targeting: Want to reach a household that visited a competitor’s showroom? Or retarget people who browsed your VDPs but didn’t convert? We can serve display, video, or OTT ads directly to specific households or devices using anonymized IP-matching and device IDs.

  • Real-Time Bidding (RTB): Our system participates in ad exchanges, bidding in real time to win ad placements that meet your exact targeting criteria. You only pay when your ad is placed in front of the right person, at the right time, in the right context.

The result? Less waste, more relevance, and higher ROI.

WHAT IS INCLUDED IN OUR PROGRAMMATIC MARKETING SERVICES?

DISPLAY & VIDEO AD CREATION

Ad Creation at Blue Gorilla Digital is where creativity meets data. Our team of talented designers work hand-in-hand with data analysts to create ads that not only look great but also resonate with your target audience. Beyond aesthetics, we focus on the message and its delivery. Each ad is crafted to communicate effectively, engaging the audience and compelling them to act. We test multiple variations – from imagery to copy – using A/B testing and other methods to determine what works best. Our goal is to create ads that not only align with your brand’s voice but also stand out in a crowded digital space, driving both engagement and conversions.

FULL MEDIA PLANNING

Our Full Media Planning service is the cornerstone of a successful programmatic campaign. We begin by immersing ourselves in your brand’s world – understanding your market position, goals, and target audience. This deep dive allows us to craft a media strategy that not only aligns with your objectives but also capitalizes on market opportunities and trends. We consider various factors, including media channels, consumer behavior, and competitive landscapes, ensuring a comprehensive plan that covers all bases. In the second phase of media planning, we focus on execution. This involves selecting the right mix of channels, timing, and messaging to maximize impact. We leverage data-driven insights to refine our strategy, ensuring that your message reaches the right audience at the right time, in the most effective way. Our approach is flexible and adaptive, allowing us to respond quickly to market changes and optimize campaigns for the best possible outcomes.

CAMPAIGN SETUP & OPTIMIZATION

Setting up a programmatic campaign requires meticulous attention to detail, and that’s where our expertise comes in. We start by defining clear objectives and KPIs, ensuring that every element of the campaign is geared towards achieving these goals. From targeting parameters to bidding strategies, we meticulously configure each aspect of your campaign for optimal performance. We also integrate tracking systems to monitor campaign progress and gather valuable data. Optimization is an ongoing process. We continuously analyze campaign data, identifying patterns and insights that guide our optimization strategies. This could involve adjusting targeting criteria, tweaking ad creatives, or reallocating budgets to better-performing channels. Our proactive approach ensures that your campaigns are not just running, but constantly evolving and improving, maximizing your ROI.

AUDIENCE INSIGHTS & SEGMENTATION

While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.

INTERESTED IN PROGRAMMATIC ADS FOR YOUR BUSINESS?
LET’S GET YOU STARTED!

Blue Gorilla Digital specializes in programmatic digital advertising—an advanced, data-driven strategy that allows you to serve hyper-targeted, one-to-one ads across the web. Whether you’re promoting new vehicle specials, moving aged inventory, or generating service leads, programmatic makes every advertising dollar go further.