GEOFENCING AND GEOFRAMING
BOOST YOUR DEALERSHIP'S PERFORMANCE WITH TARGETED DIGITAL MARKETING
Are your digital marketing efforts falling short, leaving you to wonder where potential customers are?
 It’s time to consider geofencing and geoframing – powerful digital marketing tools that allow your dealership to directly target specific customer segments, resulting in more effective campaigns and increased conversion rates.
GEOFENCING
REACH CUSTOMERS WHERE THEY ARE
Geofencing uses location-based technology to create a virtual perimeter around specific areas, triggering targeted ads to customers’ devices once they enter these zones. This approach ensures that your dealership’s message reaches potential buyers where they are, whether it’s near a competing dealership, at an automotive event, or simply in an area known for car enthusiasts.
GEOFRAMING
CAPTURE CUSTOMER INTENT WITH PRECISION
Geoframing takes location-based marketing a step further by focusing on customer intent. It allows you to analyze location data over time to understand where your target audience frequents. With this information, your dealership can craft precise and timely messages to engage potential buyers, such as promoting a new car model or offering limited-time incentives to those visiting competing dealerships.
GEO-STRATEGIES & CAR DEALERSHIPS
GEOFENCING: Targets potential buyers near your dealership or competitors, allowing you to market to them in real time.
GEOFRAMING: Enables you to follow up with individuals who have shown interest in your dealership or industry, reconnecting with them through tailored ads
DRIVE IMMEDIATE RESULTS AND LONG-TERM LOYALTY
Both geofencing and geoframing offer immediate results by directly influencing customer behavior through targeted messaging. Additionally, these strategies foster long-term loyalty by delivering content that resonates with your audience, helping to build your brand over time.
OPTIMIZING CUSTOMER ACQUISITION COSTS
By reaching the right customers in the right locations, your dealership can reduce its customer acquisition costs. With geofencing and geoframing, you can tailor your marketing spend to target only those most likely to convert, optimizing your return on investment.
BLUE GORILLA DIGITAL: YOUR PARTNER IN GEO-MARKETING SUCCESS
STRATEGIC PLANNING:
Our team works with you to develop a tailored geofencing and geoframing strategy that aligns with your dealership’s goals and customer base.
CAMPAIGN EXECUTION:
We deploy geo-marketing campaigns with precision, ensuring that your ads reach the right audience at the right time.
ANALYTICS AND REPORTING:
We provide in-depth analytics to measure campaign performance, helping you refine your strategy over time and achieve better results.
THE BOTTOM LINE:
Geofencing and geoframing offer a powerful, data-driven approach to digital marketing that enhances customer acquisition and builds brand loyalty. Partnering with Blue Gorilla Digital ensures that your dealership leverages these tools effectively, driving success in today’s competitive automotive market.
HARNESSING THE POWER OF GEO-STRATEGIES
Geo-strategies provide dealerships with dynamic ways to reach potential buyers, leveraging location data to create targeted campaigns. By understanding the differences between geotargeting, geofencing, and geoframing, and effectively implementing these strategies, dealerships can amplify their online presence, drive sales, and establish long-term relationships with their audiences.