Connect Your Inventory to Real Buyers
Before They Ever Visit Your Website
If you're tired of wasting budget on broad ads that barely move the needle, it's time to shift gears.
Blue Gorilla Digital’s Dynamic Inventory Prospecting is a next-generation digital advertising solution designed specifically for car dealerships. Rather than casting a wide net with traditional ads, we help your dealership reach high-intent shoppers who are actively searching online for the exact vehicles on your lot. With Dynamic Inventory Prospecting, your in-stock vehicles appear as dynamic ads—complete with pricing, photos, and direct links to your vehicle detail pages (VDPs)—on the devices of people searching for those makes and models. It’s precision targeting at scale, built to drive immediate engagement and faster vehicle turnarounds.
How Dynamic Inventory Prospecting Works
Dynamic Inventory Prospecting taps into your live dealership inventory and uses real-time keyword matching to serve hyper-targeted ads to shoppers before they ever land on your website. Let’s say a buyer searches for a 2023 Jeep Grand Cherokee in white—if that vehicle is in your inventory, DIP serves an ad showing your exact car, with your dealership branding, photos, and pricing. One click sends them straight to your VDP, skipping unnecessary steps and reducing bounce rates. This inventory-driven approach means you’re not just advertising—you’re meeting real shoppers exactly where they are in the purchase journey.
High ROI, Low Waste: Smarter Ad Spend for Dealers
What sets Dynamic Inventory Prospecting apart is its ability to reduce wasteful ad spending. Traditional PPC campaigns often deliver broad impressions and expensive clicks from unqualified traffic. With Dynamic Inventory Prospecting, your ads only show to people actively searching for vehicles that match your stock. That means 1,000 targeted impressions can oftentimes cost less than one broad-match PPC click. Plus, real-time inventory syncing ensures you’re never promoting sold units or out-of-stock models—keeping your marketing lean, focused, and laser-accurate. Whether you’re looking to move aged inventory, compete in crowded markets, or boost VDP engagement, Dynamic Inventory Prospecting offers a smarter path to real results.