Your Audience is Online, Not on Cable!
Why is it better to advertise with Online Video? 85% of the US internet audience watches videos online -that’s over half a billion people watching videos every day!
Cable TV is rapidly declining. A recent study made by Variety revealed that pay-TV canceling reached 33 million in 2018. Where are all these viewers going? Many are switching to online video! With 92% of internet users watching videos online it seems like a no-brainer to be where your audience is at. In fact, according to We Are Social, now people prefer to watch videos online with streaming services and social media platforms. This is actually fantastic news for local businesses that are looking for an economical way to reach their customers. TV advertising was always out of reach for small to mid-size businesses. But with online video, it’s simpler and more affordable to get your message across.
Also, according to research compiled by Nielsen, enjoyment of online video ads increase purchase intent by 97% and brand association by 139%. In other words, by creating videos that match your audience’s needs, you build brand recognition and put people in a buying mode. Video marketing is quickly advancing and we’re at the forefront. For example, we offer Online Video, which lets you target your audience based on location, demographics, and interests. This means you can put your videos in front of the people who are more likely to become customers. Even TV advertising never gave you that ability!
Why Online Video?
There are quite a few advantages to video marketing that make it such an attractive option for businesses. For example:
- Increasing Brand Awareness and Credibility -When potential customers see your videos, they start to recognize your brand name. Videos carry a certain authority that you don’t get from blog posts or social media posts.
- Improving Your Results With Analytics -We provide detailed reporting so you know exactly how your ad is performing and be able to adjust to ensure results.
- Making Your Videos interactive for Better Engagement -Let viewers take action immediately. They can click on links, fill out surveys, or act based on your specific call-to-action.
We can help you get the most value from your marketing dollars with a strong, effective and impactful online video campaign. So, get the peace of mind that comes from advertising with a Blue Gorilla by your side. From video creation to video placement and reporting, we can do it all! Schedule your free 15-minute consult today or give us a call at 561-877-5221!