Given recent events, now is the time to make the most out of your advertising budget and the quickest and most cost-effective way to do it with digital advertising. Not only are your customers online more than ever, but digital ads are the base for every dynamic advertising strategy. Even though it’s less expensive than traditional advertising, digital ads need to be designed with a clear plan behind them so that you’re not spending money without seeing results. Plus, you’ll be able to show your ads to people already specifically interested in your product or service through retargeting ads – another form of digital advertising. No matter what your business goal is, don’t spend your advertising budget on people who’ll dismiss your ad. Here are some ideas to maximize your advertising budget.
Start by creating a specific audience you want to direct your ad to and be specific about it. Do not just focus on age, gender, and location. With a hyper-targeted audience, you can define your ideal customer by intent and interest. This can help you deliver messages that are relevant to what customers want and need, rather than products and services they do not want. Spend your time and efforts attracting people who are likely to become customers and avoid filling your funnel with uninterested, dead leads.
Next, choose how your audience will receive your ads. We recommend using Video Pre-Roll and Display Ads because you’ll catch their attention faster and won’t interrupt their viewing in an intrusive way. Since you hyper-target where your ad gets placed, you can personalize the message and creative. For example, you can seamlessly advertise a cooking accessory for an at-home smoker through a video on how to cook smoked ribs or show a coupon for a great Italian takeout offer at the end of a cooking video. Remember: always make your ads look native to where they are displayed, so they do not seem out of place to the viewer.
Did you know you can get more hyper-targeted with your ads by using your website visitors? When you add a tracking code to your website, you’ll get information about who has visited and what pages they viewed. This website visiter info can help you set up specific advertising for products or services users are interested in or suggestions that match their interests. Have you purchased something online and then started seeing ads from the same store with related products? These are called retargeting ads. Our team of digital experts is also able to design a retargeting campaign for your shoppers, too!
Stop wasting your advertising dollars on people who are not interested in your products or services and start hitting the bullseye every time! All it takes is a great digital advertising strategy. If you don’t know where to start, don’t worry! The Blue Gorilla team is here to help. Contact us today at 561-877-5221 or email us at firstname.lastname@example.org.