Sixty-five percent of businesses say generating traffic and leads is their biggest marketing challenge. How does your dealership generate leads? What yields more results, high funnel leads purchased from third-parties or marketing directly to prospects that have already visited your website or are already your competitor’s low funnel leads? The obvious answer is the latter. Being able to develop a high-quality, data rich prospect list in which to market means increased sales and less wasted ad spend. My Site Shopper™ and Data-Fencing™ are two products that make a powerful combination. Here’s how they can transform your lead generation strategy.
My Site Shopper™
According to Marketo, 96 percent of website visitors aren’t ready to buy. Are you capturing these ghost visitors and turning them into actionable leads? My Site Shopper™ effectively does this for you. Data rich leads are delivered nightly to a designated manager’s email. These leads include complete demographic information, including the prospect’s name, address, email (with opt-in permissions) and phone number, which has already been compared with the national Do Not Call List. In addition, you’ll get the prospect’s current vehicle information and credit range.
Geofencing has gained popularity in recent years, mostly because 77 percent of Americans own a smartphone. Geofencing uses GPS on those mobile devices to define geographic boundaries for marketing campaigns. When a device enters a certain area, a text message, email alert or app notification can be triggered. Data-Fencing™ takes those capabilities and makes them even more powerful by combining data matching, ad serving and email deployment. We match prospects that are within each geo-fence to the same data as we match site visitors. The geo-fence area can include up to 20 competitive dealerships. Each matched prospect will instantly receive an email or banner ad with your messaging. You’ll also receive a list of these prospects directly for follow-up. It’s as if you were able to set up a banner right outside your competitor’s showroom door, directing prospects to your offers. You’ll also be able to compare which prospects entered your geo-fence who also visited your website.
My Site Shopper™ PRO
Now, picture getting all the benefits of My Site Shopper™ and Data-Fencing™. That’s exactly what you get with My Site Shopper PRO™. This cutting-edge, stealth technology not only helps you capture more ghost website leads, but helps you convert them as well. My Site Shopper PRO™ makes a powerful force for conversion optimization. Contact the team at Blue Gorilla Digital to learn more.