Blue Gorilla Digital https://bluegorilladigital.com Full Service Advertising Agency Thu, 28 May 2020 12:51:57 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://secureservercdn.net/198.71.233.68/inx.094.myftpupload.com/wp-content/uploads/2019/02/favicon-32x32.png Blue Gorilla Digital https://bluegorilladigital.com 32 32 Preparing To Re-Open for Business? https://bluegorilladigital.com/preparing-to-re-open-for-business/ Thu, 28 May 2020 12:00:38 +0000 https://bluegorilladigital.com/?p=2423 When all of the COVID madness first started, you might have found yourself forced to close your business’s doors.  Now that states are beginning to re-opening some businesses, you should be asking yourself: Am I really ready to re-open for business? “Business as usual” may take a bit more time to achieve than just simply […]

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When all of the COVID madness first started, you might have found yourself forced to close your business’s doors.  Now that states are beginning to re-opening some businesses, you should be asking yourself: Am I really ready to re-open for business? “Business as usual” may take a bit more time to achieve than just simply re-opening your doors. It means that the way your business is physically set-up may need to change. Desks, displays, and workspaces may need re-thought, too. Your customers are no exception. How do you plan to let them know you’re open and ready to help service them? Additionally, you should have a plan in place to continue to share how your storefront is a clean, safe place. Read below for five ways you can not only reach your customers with a “We’re Open” advertising message, but encourage them to keep returning. 

  1. Use Social Media To Communicate

Social media statistics have gone up considerably since the beginning of 2020. Thanks to the recent health crisis, people have more time on their hands, and they are spending it on social media. This growing trend includes Facebook, Instagram, Twitter, LinkedIn, and YouTube. So, take advantage of this shift in behavior and design an engaging social media plan. You can start by posting before you open to letting people know your plans and a timeframe of when they can expect your business to re-open. As mentioned above, it’s going to take some time for people to feel comfortable visiting businesses again. Don’t forget to continue to remind them why your place of business is a haven. 

2. Online Video Advertising

Video Pre-Roll should be a top-content priority for your business. Not only has Video Pre-Roll become popular among web users, but it also serves as a quick way to get your name in front of new eyes. People who view your ad have already decided to watch a video, whether that is on YouTube, Facebook, or Instagram. Running an ad before the user’s desired content means the audience is likely engaged and willing to sit through a brief ad. You can even opt-in for Video Pre-Roll on partnered websites that feature video content! This strategy works specifically well because you already have their attention, and you can add an actionable call to action to encourage your customers to further engage with your business. For example, viewers can click through to your website for more information or buy directly. 

3. Advertise to Targeted Audiences

Since people are spending more time online, you should start to take native ads and display ads into consideration for your digital advertising strategy. Why is that? For one, native ads are displayed on social media, and their purpose is to mimic the regular content the user is used to seeing. This helps because the ads grab their attention in a less intrusive way than other advertising like some forms of traditional media. Also, display ads can be placed on websites and apps that have commercial space. You can use attention-grabbing creative and a call to action to hook your audience. Last, you can use display for retargeting efforts, which reminds your customers about your business or a product/service they were interested in. When you combine both these strategies with a hyper-targeted audience, you’ll ensure that people receiving your ads are the ones who are more likely to convert, helping you achieve your bottom line – improving your ROI. 

4. Create an Email Campaign

Do you already have a mailing list? Are you following up with them? Now is the best time to be active online with an email campaign to let your customers know you’re still around, you care about them, and share the latest news. When you consistently connect with your audience by sharing relevant content, you’re not only informative, but you’re empathetic to their fears. With a newsletter or email blast, you can share your latest safety protocols, an opening date, FAQ’s, featured products, How-To tutorials. There are infinite topic opportunities to share with your customers for your business. Explore your options, design a plan, and execute it! 

Prepare for the New Normal. Take steps to ensure your re-opening will be a smooth transition NOW! After all, how will your customers know when your doors will be back open without an advertising campaign? Before opening back up for business, thoughtfully design your communication strategy. Need help? We are here for you! Contact us today at 561-877-5221 or email us at info@bluegorilladigital.com. 

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Soft Sell or Hard Sell: Selecting the right message for your dealership https://bluegorilladigital.com/soft-sell-or-hard-sell-selecting-the-right-message-for-your-dealership/ Fri, 08 May 2020 20:48:04 +0000 https://bluegorilladigital.com/?p=2390 The last few weeks of Coronavirus have felt like getting caught up in a tornado. Social distancing has become a real thing, customers are delaying purchasing new vehicles, and car dealerships are experiencing the impact. But what about website traffic? According to recent reports from Google Trends, search volume on Google is down for keywords […]

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The last few weeks of Coronavirus have felt like getting caught up in a tornado. Social distancing has become a real thing, customers are delaying purchasing new vehicles, and car dealerships are experiencing the impact. But what about website traffic? According to recent reports from Google Trends, search volume on Google is down for keywords like “dealer near me” and “used car.” However, people are spending more time online, browsing social media to get their latest news updates, and connecting with friends and family, and that’s a trend that can be great news for your dealership.

Gain Your Customer’s Attention With The Right Messaging

As automotive demand and sales decline, dealerships are finding new ways to survive. This means thinking outside the box with how to reach their audience. Should you use an empathetic tone to keep your dealership’s image intact during the pandemic, or do you go back to a hard-sell approach to try to gain market share while sales continue to decline? What is the happy medium?

We know that shoppers ARE online. However, their focus has shifted from “buy, buy, buy” to researching safety protocols being implemented and comparing vehicles. Consider turning your messaging from “take a test drive!” to “here’s how we can help if you need an oil change.”

Make Your Dealership Stand Out Against Competitors

Do you know in what part of the funnel your customers are? In marketing, we refer to the process of moving leads through the different sales stages as a sales funnel. There are three distinct levels of the sales funnel: Top- where people are starting your research, Middle- where people are researching with more intent specific to their needs, and Bottom-where they go specifically to take action. Right now, the area dealerships need to focus on has shifted from the bottom of the funnel to middle and top of the funnel. 

During this new reality we’re living, dealers should focus now on HOW they can stand out from their competitors in a saturated market where messages are all starting to sound the same. Think about it, when was the last time you heard an ad that didn’t contain the words “these are unprecedented times” or “with the uncertainty surrounding COVID-19…”? Some of the ways you can differentiate your dealership from your competitors include:

  • Tell shoppers what your dealership is doing to keep them safe and be specific about what safety protocols you’re implementing. In fact, SHOW them via social media on a video of your sales and service staff cleaning the showroom, sanitizing the cars, and wearing masks. This quickly paints a real picture for consumers as to the approach your dealership is taking to keep your staff and your customers safe.
  • Communicate that your sales and service departments are open and are offering alternative solutions like pick-up and delivery to keep customers and employees safe.
  • Remind your customers there are multiple ways for them to reach you! Whether it’s a phone call, email, text, or web chat, Let them know that their automotive needs will be addressed and satisfied. If they need a part, you will deliver it. If they need service, you will pick up their car and deliver it when done. If they want to buy a car, you can offer remote presentations, walkthroughs and provide electronic paperwork options for financing and signings.
  • Partner up with other local businesses! For example, consider supporting a local restaurant that’s in a similar position as you and hard hit by restrictions. You could help the restaurant by purchasing lunch for your staff. This shows you care and are helping rebuild to bring things back to normal as soon as possible.

Use this time to refocus and think about your dealership’s messaging. When you’ve determined the goal of your messaging, stay focused, and consistent in how you’re communicating it. While there can be a happy medium between soft and hard automotive sales, the focus of your marketing should shift from loud offer ads to acknowledging people’s fears. Tell customers how your dealership is listening and reducing any potential risk. If you would like to learn more about how you can get help creating brand messaging, contact us 561-877-5221 or email us at info@bluegorilladigital.com.

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Squeeze Every Penny Out of Your Advertising Budget https://bluegorilladigital.com/squeeze-every-penny-out-of-your-advertising-budget/ Tue, 05 May 2020 15:54:12 +0000 https://bluegorilladigital.com/?p=2342 Given recent events, now is the time to make the most out of your advertising budget and the quickest and most cost-effective way to do it with digital advertising. Not only are your customers online more than ever, but digital ads are the base for every dynamic advertising strategy. Even though it’s less expensive than […]

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Given recent events, now is the time to make the most out of your advertising budget and the quickest and most cost-effective way to do it with digital advertising. Not only are your customers online more than ever, but digital ads are the base for every dynamic advertising strategy. Even though it’s less expensive than traditional advertising, digital ads need to be designed with a clear plan behind them so that you’re not spending money without seeing results.  Plus, you’ll be able to show your ads to people already specifically interested in your product or service through retargeting ads – another form of digital advertising. No matter what your business goal is, don’t spend your advertising budget on people who’ll dismiss your ad. Here are some ideas to maximize your advertising budget.

Start by creating a specific audience you want to direct your ad to and be specific about it. Do not just focus on age, gender, and location.  With a hyper-targeted audience, you can define your ideal customer by intent and interest. This can help you deliver messages that are relevant to what customers want and need, rather than products and services they do not want. Spend your time and efforts attracting people who are likely to become customers and avoid filling your funnel with uninterested, dead leads.

Next, choose how your audience will receive your ads. We recommend using Video Pre-Roll and Display Ads because you’ll catch their attention faster and won’t interrupt their viewing in an intrusive way. Since you hyper-target where your ad gets placed, you can personalize the message and creative. For example, you can seamlessly advertise a cooking accessory for an at-home smoker through a video on how to cook smoked ribs or show a coupon for a great Italian takeout offer at the end of a cooking video. Remember: always make your ads look native to where they are displayed, so they do not seem out of place to the viewer.

Did you know you can get more hyper-targeted with your ads by using your website visitors? When you add a tracking code to your website, you’ll get information about who has visited and what pages they viewed. This website visiter info can help you set up specific advertising for products or services users are interested in or suggestions that match their interests. Have you purchased something online and then started seeing ads from the same store with related products? These are called retargeting ads. Our team of digital experts is also able to design a retargeting campaign for your shoppers, too!  

Stop wasting your advertising dollars on people who are not interested in your products or services and start hitting the bullseye every time! All it takes is a great digital advertising strategy. If you don’t know where to start, don’t worry! The Blue Gorilla team is here to help. Contact us today at 561-877-5221 or email us at info@bluegorilladigital.com.

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When foot traffic stops, your online presence shouldn’t. https://bluegorilladigital.com/when-foot-traffic-stops-your-online-presence-shouldnt/ Tue, 17 Mar 2020 15:11:06 +0000 https://bluegorilladigital.com/?p=2325 Is COVID-19 scaring your traffic away? With all of the uncertainty surrounding the Coronavirus, fear and the unknown is keeping much of the world from going to public places, including restaurants, gyms, and car dealerships. It is imperative that your business has open communication with your community. This communication should not only provide details on […]

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Is COVID-19 scaring your traffic away?

With all of the uncertainty surrounding the Coronavirus, fear and the unknown is keeping much of the world from going to public places, including restaurants, gyms, and car dealerships. It is imperative that your business has open communication with your community. This communication should not only provide details on what your business is doing to keep its employees and operations safe, but convey exactly what you’re doing to prevent the spread of Coronavirus.

And if customers are not spending time in your place of business, communication must reach shoppers where they are spending their time. 

Below we have included a few tips for your business to effectively communicate changes to your safety protocol and operations.  By keeping the doors of communication open, you are also driving sales of at-home shoppers.

 1.  Update your Google My Business Page

This may sound like common sense, but many businesses underutilize Google My Business’s special hours and message features. With a simple click of a button inside your GMB profile, you can:  

    • Let people know you’re open!
    • Update your business hours if they have changed
    • Explain what you are doing to keep staff and visitors safe
    • Let customers know how they can reach you if they have a question
2.  Post on Facebook

Harness the power of social media, especially in times when you want to reach a broad audience, easily and quickly! By posting a simple message on Facebook, you can explain what precautions and guidelines your business has issued to keep your customers and employees safe. You can share items like:

    • How you clean several times a day
    • Your staff is healthy
    • Any employee that does not feel well is compensated to stay at home or take time off for testing
    • Show real photos of customers still visiting your business despite a stressful time
3Consider placing a Facebook or Instagram Ad

With paid Facebook or Instagram ads, you can not only reach a broad, new audience with specific guidelines, but you can also choose to retarget your current website visitors with the same message you are posting to your social media in case they missed it!

4.  Pay Close Attention to Your Reviews and Comments

During impactful times like these, people will be on a heightened sense of alert and may have more questions than usual. Have an internal system in place so that someone is continuously monitoring and reviewing these questions and responding to them appropriately.  

If you would like to get in touch with us regarding Coronavirus, your account, or anything else, please contact us at info@bluegorilladigital.com or 561-510-2209. We wish all of our colleagues and families safety, wellness, and positivity during these challenging times. 

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4 tips to improve your online presence https://bluegorilladigital.com/4-tips-to-improve-your-online-presence/ Tue, 05 Nov 2019 16:01:58 +0000 https://bluegorilladigital.com/?p=2073 Nowadays, consumers search for new or local businesses differently. Before they used the yellow pages, then search engines like Bing or Google, and now they largely depend on city guides like Citysearch, mobile apps like Foursquare and review sites like Yelp to find new businesses. This is great news for entrepreneurs because customers can connect […]

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Nowadays, consumers search for new or local businesses differently. Before they used the yellow pages, then search engines like Bing or Google, and now they largely depend on city guides like Citysearch, mobile apps like Foursquare and review sites like Yelp to find new businesses.

This is great news for entrepreneurs because customers can connect with businesses in many ways. However, it is a time-consuming task to manage all these directory listings. After all, there are over 70 and they all need to show the same information!

Additionally, most of these online listings are automatically generated, and if they are not managed correctly, they’ll mostly show out-of-date or incorrect information. Here are a few ways to manage them:

 

Identify the Hot Spots Of Your Industry

Take time to research where your target audience is turning to while searching for businesses that offer similar products or services as you. There might be additional specialized directory listing providers that are within your niche. For example, if you’re a doctor, lawyer or restaurant owner, you should consider listing your business at HealthFinder, FindLaw or AllMenus.

Not only will being listed on these platforms help you connect with customers, they will also help build credibility in Google’s eyes and bump up your business in search results. Start by searching for your business online with Google or any other search platform and see the type of results that appear. You should also look out for publishers who specialize in your industry you belong to. Once you discover the most relevant to list yourself, claim your business and build your profile.

 

Claim The Listings

Sometimes, these new Directory listing providers rely on third-party information and your business might appear on their platform. Good, right? NO! These business listings might have inaccurate or outdated information. Plus, nothing screams “unreliable” more than an unclaimed listing. Take control of your listing by claiming the business and adding all current and pertinent information your customers might be looking for. And, bonus, you can personalize your listing and make it more attractive by adding rich content like photos, videos, menus, services, updates, events, promotions, and specials!

 

Website Location Information Optimization

Take a look at your website. Is it everything your customer hope to see? Publishers like UrbanSpoon and TripAdvisor depend on business websites to gather information. Businesses need to make sure that all the information and content displayed on their website is up to date on their official website. That way, you’ll avoid anyone pulling inaccurate information from your official source.

 

Encourage Social Interaction

There’s nothing more discouraging than finding a business you think you’ll love and then seeing a bunch of bad reviews. What’s even worse — they are unanswered! You might not know this, but the social interactions can have a positive effect on your search results rankings. This will improve your chances of providing genuine information to potential customers when they search for your business online. Plus, it makes your business look reachable, genuine and that you prioritize the customer experience. Remember: Ask for reviews from satisfied customers and answer with solutions to those who are not completely pleased.

 

By following these 4 recommendations, you’ll ensure that you’re being found everywhere your customers might be looking for you. Plus, you’ll boost your score and ranking position on google. If you’re having some trouble managing all the 70 directory listings, then feel free to give us a call! With the BGD Boost, you’ll be able to manage your listings, reviews and social media, all in one simple easy-to-use platform.

 

See how your business score in directory listings here!

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3 Tips to Optimize Your Business Listing https://bluegorilladigital.com/3-tips-to-optimize-your-business-listing/ Tue, 29 Oct 2019 18:34:32 +0000 https://bluegorilladigital.com/?p=2076 When you need to find a local business, like a new trendy restaurant or a place to buy patio furniture… where do you go searching for it? Do you have a preferred app or directory listing provider? There are up to 70 online listing directories where people can search for local businesses. From apps and […]

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When you need to find a local business, like a new trendy restaurant or a place to buy patio furniture… where do you go searching for it? Do you have a preferred app or directory listing provider?

There are up to 70 online listing directories where people can search for local businesses. From apps and websites to generic listings and specific industry listings, you should appear everywhere your customers might be looking for you.

Here are 3 tips to optimize your online directory listings:

1. Fix your business information EVERYWHERE online:

When people are browsing online, they expect to find your complete and accurate business information. So, fix inconsistencies throughout all 75 directory listings and add relevant data your customers might be searching for your hours, website, menu or services, address and phone number.

2. Be everywhere your customers are:

Nowadays, people don’t just open the Yellow Pages book and flip through the pages to find your business. There are up to directory listings where your customers are expecting to find you! In addition to apps like: Near Me, Around Local, Waze and being found among the search results, you should appear everywhere your customers are looking for you.

3. Stand out with the right content:

Stand out from the competition by adding relevant content about your business. Adding rich content like photos, videos, menus, services, bios and more will help drive more customers over to your listing versus the competition’s listing. After all, a well-maintained listing will get 5 times more views than an average unclaimed business!

Follow these 3 simple tips and make sure that not only people can find you, but also all your information. They’ll be more likely to interact with a business with accurate and up to date directory listing. If you’re having some trouble managing all your directory listings, feel free to give us a call! With BGD Boost, you’ll be able to manage your listings, reviews and social media, all in one simple easy-to-use platform.

 

Check out how your business sc0res in the directory listings here!

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What is an Online Listing and How NAP Can Affect Your Business https://bluegorilladigital.com/what-is-an-online-listing-and-how-nap-can-affect-your-business/ Tue, 22 Oct 2019 16:20:04 +0000 https://bluegorilladigital.com/?p=2079 You’re probably wondering what an online listing is. An online business listing is an online entity that contains vital information about your business’s like its Name, Address and Phone (NAP). When your information is correct everywhere online, you’re not only ensuring potential customers can reach you, but you are telling Google they can trust your […]

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You’re probably wondering what an online listing is. An online business listing is an online entity that contains vital information about your business’s like its Name, Address and Phone (NAP).

When your information is correct everywhere online, you’re not only ensuring potential customers can reach you, but you are telling Google they can trust your business. If your listings are “dirty” and each show something different – Google gets a little suspicious and can push your company’s name down in the search results. Getting your online listings to all be consistent is a vital step in helping your business show up in local searches. Do you know what your NAP score is? What you don’t know CAN hurt you. You may be pushing away potential business and not even know it!

 

How Does Online Listings Help My Business Be Found?

As most of us are aware, Google rules the digital world. When we play according to their rules, we get rewarded. The same concept applies to your online listings. Google pulls your information from multiple places, some of which you might not even heard of. Some of them include:

    • Phone directories
    • Phone books
    • Business directories for specific industries like OpenTable, Zillow or Healthgrades
    • Review sites like Citysearch and Insider Pages
    • News sites
    • A restaurant review about your business
    • Government websites

Each time one of these places mentions your business, it increases the confidence that Google has in the information that you provided. This makes it more likely for your business to show in its search results. The more times it mentions you, the greater the confidence it has in your business’s information. Plus, you’ll show up everywhere your customers might be looking for you!

 

Why Is NAP Important?

The important takeaway we want to share with all of local businesses is that if you are not listing your business correctly everywhere online, you are negatively impacting how you are ranking locally. In the past, a few good referrals, a decent looking website and a great product ensured that customers would find you. In a new digital age dominated by mobile phones, voice search and Google searches – if you don’t fix inaccurate listings, you will never find your business at the top of the unpaid search results. Even a slight variation of how your business is listed, like having Suite 15 vs. Ste 15, can greatly affect how you rank.

The good news is clean-up is totally doable! It takes some extra work, but it can be done. If you find yourself too strapped for time or just don’t want to deal with the headache of tracking down passwords and updating information, contact us and we can discuss how we can help.

 

Do you know what your business’s online directory listing score is? Get your free score report here.

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Get Your Ads to the Right People At the Right Time https://bluegorilladigital.com/get-your-ads-to-the-right-people-at-the-right-time/ Tue, 01 Oct 2019 12:00:09 +0000 https://bluegorilladigital.com/?p=1941 Forget the guesswork. Get the right ads to the right people at the right time. Have you ever almost bought something, left before adding it to your cart and shortly after saw the product advertised for 20% off? You’ve been retargeted! There are several variations for retargeting but the general idea is to remind people […]

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Forget the guesswork. Get the right ads to the right people at the right time.

Have you ever almost bought something, left before adding it to your cart and shortly after saw the product advertised for 20% off? You’ve been retargeted! There are several variations for retargeting but the general idea is to remind people who’ve already shown interest in a product. It’s one of the most effective types of advertising for the reason that you already know that these people have an interest.

Imagine if you could serve a retargeting ad to people who have already visited your website or with whom you’ve already established some type of relationship. For example, maybe they’re on your email list. This takes away so much of the guesswork that’s usually involved with advertising and truly lets you get your ads in front of the right customers at the right time!

Benefits of Retargeting

While many online businesses focus on getting more traffic, what really counts is conversions. This means people taking the action you want, whether it’s buying your product or signing up for your mailing list. Conversion rates vary quite a bit from one industry to another. According to one study, the average conversion rate for e-commerce is only 1.7% (1). Looking at in another way, that’s 97.3% of visitors leaving without converting on their first visit! Retargeting helps you adjust those challenging odds in a more favorable way. You can get interested visitors who may have forgotten to buy something to return.

Running a Campaign With Blue Gorilla Digital

Here are some of the best practices we follow to make it easier for you to run successful campaigns if you are a local business:

  • Design engaging creative ads that ensure you’re serving relevant content that wins viewers’ attention.
  • Fine-tune ad placements by targeting geographic data, age, gender, subject matter and hundreds of more options so your ad relevance and performance remain high.
  • Add a frequency cap so that website visitors continue having a positive association with your brand.

Retargeting to your audience will make a big difference in the results you see with your advertising campaigns. To find out more, schedule your free 15-minute consultation today or give us a call at 561-877-5221!

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Why Is Retargeting Important For Your Business? https://bluegorilladigital.com/why-is-retargeting-important-for-your-business/ Mon, 16 Sep 2019 12:00:20 +0000 https://bluegorilladigital.com/?p=1943 Perhaps you have a local  business and website but you aren’t doing any digital marketing. Or you’ve tried online advertising but weren’t happy with the results. One of the biggest challenges when it comes to online marketing is targeting the right audience. We can help! When you use retargeting ads with Blue Gorilla Digital, you’re […]

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Perhaps you have a local  business and website but you aren’t doing any digital marketing. Or you’ve tried online advertising but weren’t happy with the results. One of the biggest challenges when it comes to online marketing is targeting the right audience. We can help! When you use retargeting ads with Blue Gorilla Digital, you’re able to send a digital reminder to your website visitors and keep your product and business name fresh in their minds!

Why Retargeting is so Powerful

There are many advertising platforms where you can invest your marketing dollars. What counts with marketing isn’t only what your ads look and sound like. Even the most brilliant copy or captivating images won’t make a difference if you’re not reaching the right people. Retargeting ensures that you’re getting your message in front of an audience that’s already given you an indication of interest (by visiting your website). Here are some of the top reasons retargeting is such an important marketing strategy for local businesses:

  • Target Warm Shoppers -Engage with shoppers who’ve already shown enough interest in your product to visit your website. Send them a reminder inviting them to take another look rather than visiting your competitors’ websites.
  • Increase Website Traffic -If you’re like most local business owners we know, you’re probably not saying “I’m struggling with too much traffic to my website.” More likely, you’re eager to attract droves of visitors who are actually interested in your offers and are glad to return to your site.
  • It’s Cost-Effective -Because you’re engaging with such a targeted audience, you can enjoy a better ROI with retargeted ads. According to one study, retargeting can increase ad response up to 400% (1).
  • Increase Brand Awareness -Research shows that many customers need to see an ad multiple times before deciding to buy something. Retargeting helps to reinforce your message and get people more familiar with your business name. That way, even those who don’t buy from you today are more likely to in the future.

Adding retargeting to your digital advertising strategy can keep your business at the forefront of shopper’s minds at a fraction of the cost. Ready to improve your conversions with retargeting? If you’re a local business, Blue Gorilla Digital can help you convert browsers to customers with retargeting ads. Schedule your free 15-minute consult today or give us a call at 561-877-5221!

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5 Tips to Convert More Users With Engaging Video Content https://bluegorilladigital.com/5-tips-to-convert-more-users-with-engaging-video-content/ Mon, 09 Sep 2019 12:00:27 +0000 https://bluegorilladigital.com/?p=1928 5 billion YouTube videos are viewed daily. Unless you’re there, you’re missing out. Video content has been taking over the internet over the last decade, with YouTube grabbing a majority of the views. There’s no better way to reach your target audience than with video content. The key, of course, is to create videos that […]

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5 billion YouTube videos are viewed daily. Unless you’re there, you’re missing out.

Video content has been taking over the internet over the last decade, with YouTube grabbing a majority of the views. There’s no better way to reach your target audience than with video content. The key, of course, is to create videos that are relevant, compelling, and engaging to your audience! So take a look at some tips and best practices for better engagement:

  • Know Your Customers -To make the right kind of videos for your audience, you need to know their needs and preferences. For instance, you could create a Buyer Persona, which is when you create a fictional personality for what your typical consumer audience looks like. It’s easier to visualize what “Anna” would like than trying to figure out what interest a group of people.”
  • Recruit Your Customers for Video Testimonials -People are increasingly looking at online reviews to decide whether or not to buy a product or service. Video testimonials are even more persuasive than ones that are written and, according to Virtuets, the retention rate for videos is 95%, while it’s only 12% for text. So, ask satisfied customers to make a short video testimonial for your business.
  • Create How-to Videos -Research shows that 95% of people have watched an explainer video to learn more about products and services. That’s why it’s such a good idea to provide your viewers with useful information about your own business.
  • End Your Videos With a Clear CTA (call-to-action) -This might be visiting your website, calling your business, or invite them to visit your store, restaurant or office. Make sure you provide clear instructions on how viewers can take the next step in finding out more about you!
  • Optimize Your Videos -YouTube provides many options for optimizing your videos, making it easier for your customers to find them. Use keywords in your title. This includes location-based keywords for local businesses such as “Home Improvement Tips for Jupiter, Florida Homeowners.” Fill out the video description with keywords as well. Some examples might include locations or special keywords that describe your product or service. Keep in mind what your customers are searching for

Want to know more about using YouTube Videos to engage with your customers? Rest assured that, with Blue Gorilla Digital by your side, you’ll get results and warm leads for your business. Schedule a free 15-minute consultation or call us at 561-877-5221!

 

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