Billions of users log in every day to connect with friends, share their thoughts or research. If you’re like many local businesses, you probably have a Facebook page. You may also post on sites such as Twitter, Instagram, and LinkedIn. If you want to get the most out of social media today, however, posting will only get you so far. You’re competing with so many other posts that it’s simply hard to get your messages views.
Why You Need a Paid Social Media Strategy
It’s time to go beyond just posting. A Paid Social Media strategy with Blue Gorilla Digital will allow you to target thousands of the right consumers with a cost-effective budget. Here are a few reasons to embrace paid social media ads to enhance your social media presence:
- Your competitors are doing it. To keep up with them, you need to incorporate paid Facebook advertising as part of your digital marketing strategy.
- You can reach thousands for a small budget. While we have recommended advertising spends to increase your reach, you can set the budget that works for your business and test different campaigns. So, bringing hundreds of new prospective customers is a small price to pay for the amount of leads you’ll receive
- Complement your organic posts. You’ve posted some pretty impressive content. Since paid Facebook ads drive people directly to your website and social media profiles, you’ll be able to reach more people with your content. You can even sponsor your best organic content to reach a wider audience.
- Use data to drive your campaigns. Whether you like numbers or not, it’s a fact that social media sites collect a ton of invaluable information regarding your customers. Learn who they are, what they engage with and what they want to see more of and use this information later to retarget them.
Ready to boost your social media presence? Blue Gorilla provides social media marketing services customized to your business’s needs. Get started today! Schedule your free 15-minute consult today or call us at 561-877-5221!