Email Blasts with Full Transparency
At Blue Gorilla Digital, we retain our automotive clients by providing transparent, real-time results, award-winning creative and unparalleled service. We do not simply sell marketing campaigns—we uncover our client’s specific needs and challenges and provide solutions to solve them.
We target consumers with precision
We will help you target your automotive conquest prospects with precision. We will do this by targeting them by:
- In-Market Shoppers
- Expiring Lease Customers
- Competitive Brands
- Credit Score Ranges
Custom Creative & HTML
At Blue Gorilla Digital, we make all of our conquest eblasts customized to the dealer’s requests. We will build your brand with targeted prospects that don’t know you. We will do this by highlighting your dealership’s new, used and special offers. Each link within the eblast will be embedded with a UTM Code. The increased website traffic and campaign results can be tracked through your Google Analytics.
Each eblast is also coded in HTML so that in addition to our conquest efforts, you can deploy the eblast to recent prospects and/or owners in your own CRM.
Here’s How the Process Works:
1. Determine Data Counts
You give us your zip code radius and tell us about your ideal conquest prospects. Our data team then goes to work to determine precise targets for your campaign. If counts are small, we will suggest supplemental data.
2. Data Suppression
You can supply us with your own customer list to use as a suppression file, and we will exclude those names from being targeted.
3. Pre-Deployment Test
Each email is tested and checked through our software to ensure offers are linked correctly and the blast meets your specifications.
4. Campaign Launch
A campaign can be deployed almost immediately upon your pre-approval or can be scheduled to deploy at a specific time and date.
Eblasts With Transparent Results Tracking
Each campaign comes with access to a dashboard that allows you to track the results of your campaign. Reporting is available 24/7, so you don’t have to wait a week to track your results! If requested, UTM Codes can be placed on each email blast for tracking through Google Analytics. Additionally, each link is tracked through to your website, so that you can see which offers your prospects are most interested in.
We guarantee delivery of each email campaign. If a message is bounced back, it will be replaced with a valid, deliverable address immediately. Did we mention our conquest eblasts come with a 10% Open-Rate Guarantee?
Let us help you drive traffic to your dealer website, leading to more conversions and increased car sales. For more information on Conquest Marketing and its role in improved car sales, contact us.