Nowadays, consumers search for new or local businesses differently. Before they used the yellow pages, then search engines like Bing or Google, and now they largely depend on city guides like Citysearch, mobile apps like Foursquare and review sites like Yelp to find new businesses.
This is great news for entrepreneurs because customers can connect with businesses in many ways. However, it is a time-consuming task to manage all these directory listings. After all, there are over 70 and they all need to show the same information!
Additionally, most of these online listings are automatically generated, and if they are not managed correctly, they’ll mostly show out-of-date or incorrect information. Here are a few ways to manage them:
Identify the Hot Spots Of Your Industry
Take time to research where your target audience is turning to while searching for businesses that offer similar products or services as you. There might be additional specialized directory listing providers that are within your niche. For example, if you’re a doctor, lawyer or restaurant owner, you should consider listing your business at HealthFinder, FindLaw or AllMenus.
Not only will being listed on these platforms help you connect with customers, they will also help build credibility in Google’s eyes and bump up your business in search results. Start by searching for your business online with Google or any other search platform and see the type of results that appear. You should also look out for publishers who specialize in your industry you belong to. Once you discover the most relevant to list yourself, claim your business and build your profile.
Claim The Listings
Sometimes, these new Directory listing providers rely on third-party information and your business might appear on their platform. Good, right? NO! These business listings might have inaccurate or outdated information. Plus, nothing screams “unreliable” more than an unclaimed listing. Take control of your listing by claiming the business and adding all current and pertinent information your customers might be looking for. And, bonus, you can personalize your listing and make it more attractive by adding rich content like photos, videos, menus, services, updates, events, promotions, and specials!
Website Location Information Optimization
Take a look at your website. Is it everything your customer hope to see? Publishers like UrbanSpoon and TripAdvisor depend on business websites to gather information. Businesses need to make sure that all the information and content displayed on their website is up to date on their official website. That way, you’ll avoid anyone pulling inaccurate information from your official source.
Encourage Social Interaction
There’s nothing more discouraging than finding a business you think you’ll love and then seeing a bunch of bad reviews. What’s even worse — they are unanswered! You might not know this, but the social interactions can have a positive effect on your search results rankings. This will improve your chances of providing genuine information to potential customers when they search for your business online. Plus, it makes your business look reachable, genuine and that you prioritize the customer experience. Remember: Ask for reviews from satisfied customers and answer with solutions to those who are not completely pleased.
By following these 4 recommendations, you’ll ensure that you’re being found everywhere your customers might be looking for you. Plus, you’ll boost your score and ranking position on google. If you’re having some trouble managing all the 70 directory listings, then feel free to give us a call! With the BGD Boost, you’ll be able to manage your listings, reviews and social media, all in one simple easy-to-use platform.
See how your business score in directory listings here!