When you need to find a local business, like a new trendy restaurant or a place to buy patio furniture… where do you go searching for it? Do you have a preferred app or directory listing provider?
There are up to 70 online listing directories where people can search for local businesses. From apps and websites to generic listings and specific industry listings, you should appear everywhere your customers might be looking for you.
Here are 3 tips to optimize your online directory listings:
1. Fix your business information EVERYWHERE online:
When people are browsing online, they expect to find your complete and accurate business information. So, fix inconsistencies throughout all 75 directory listings and add relevant data your customers might be searching for your hours, website, menu or services, address and phone number.
2. Be everywhere your customers are:
Nowadays, people don’t just open the Yellow Pages book and flip through the pages to find your business. There are up to directory listings where your customers are expecting to find you! In addition to apps like: Near Me, Around Local, Waze and being found among the search results, you should appear everywhere your customers are looking for you.
3. Stand out with the right content:
Stand out from the competition by adding relevant content about your business. Adding rich content like photos, videos, menus, services, bios and more will help drive more customers over to your listing versus the competition’s listing. After all, a well-maintained listing will get 5 times more views than an average unclaimed business!
Follow these 3 simple tips and make sure that not only people can find you, but also all your information. They’ll be more likely to interact with a business with accurate and up to date directory listing. If you’re having some trouble managing all your directory listings, feel free to give us a call! With BGD Boost, you’ll be able to manage your listings, reviews and social media, all in one simple easy-to-use platform.
Check out how your business sc0res in the directory listings here!